Luxury advent calendars unwrapped
Business Daily - Un pódcast de BBC World Service
Categorías:
Advent calendars have evolved from the simple cardboard doors or chocolate treats to a multimillion-dollar premium industry; with major companies using them as a powerful brand awareness tool.We find out why the design of an advent calendar is more important than ever, with many retailers investing in appearance and reusability; and we hear from environmental groups who are still concerned about the amount of waste.Plus - are the products in these more extravagant calendars actually worth the money?(Picture: An apartment window decorated with advent calendar and traditional electric Christmas candlestick. Credit: Getty Images)Presented and produced by Deborah Weitzmann