How to Track Tough-To-Measure Tactics
Cashing In On Content Marketing - Un pódcast de Fractl
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Some of the best tactics are the hardest to measure. But that doesn't mean you should neglect them. Gaetano DiNardi, head of demand generation at Nextiva, explains how he's determined the ROI of tactics like top-of-the-funnel blog posts, longtail keyword targeting, brand awareness and more.
