09 Paula Scher on Conjuring Instantly Recognizable Design

Paula Scher is one of the most influential graphic designers working today. Having spent four decades at the top of the graphic design field, she has achieved iconic status. Paula was the first female principal to join Pentagram, the largest independently owned design studio. Even if you've never heard of Scher you know her work; She designed the logos of Citibank, Tiffany & Co., Microsoft Windows 8, The Museum of Modern Art, New York City's Public Theater and a slew of album covers by legendary bands. In today's episode, ArtCenter President Lorne Buchman asks Paula about her process, her influences, and some of her most important work. Learn more about Paula's work: Pentagram Paula's Maps The history of Paula's design work Paula for NYC's Beaches Paula's Discography Paula's recent work on a Brooklyn high school Learn more about your ad choices. Visit megaphone.fm/adchoices