Episode 13 Beth Massa – ARK Reusables

Beth Massa of ARK Reusables and OzarkaIn this podcast, Beth Massa of Ozarka talks to Catherine Weetman about their innovative reusable and recyclable silicone food-to-go packaging, ARK Reusables.It is crowdfunding (in October 2019) on Kickstarter, to help scale it up in Europe and the US. We talk about the product design, the business model, and customer engagement with food outlets and consumers.Ozarka offers returnable, responsible, sustainable, zero-waste takeaway boxes for prepared food businesses.  It’s currently available at food outlets in Amsterdam and Utrecht – see the Ozarka website for details.Podcast host Catherine Weetman advises businesses, gives workshops & talks, and writes about the circular economy. Her award-winning book, includes lots of practical examples and tips on getting started.  Catherine founded Rethink Global in 2013, to help businesses use circular, sustainable approaches to build a better business (and a better world).Stay in touch for free insights and updates... Read on for a summary of the podcast and links to the people, organisations and other resources we mention. You can subscribe to the podcast series on iTunes,  Google Podcasts, Spotify, TuneIn, or search for "circular economy" in your favourite podcast app.  Stay in touch to get free insights and updates, direct to your inbox... Links we mention in the episode:* Catherine’s blogs Why reuse is #1 tool in the circular economy toolkit and The best circular strategy is NOT recycling* Ozarka https://www.ozarka.club/* ARK Reusables https://arkreusables.com/* email: Beth Massa [email protected] media* Ozarka on Twitter https://twitter.com/OzarkaNL* Ozarka on Facebook https://www.facebook.com/ozarkanl/* Instagram instagram.com/ozarka_nl About Beth Massa Beth Massa is the founder of Ozarka, the company behind ARK Reusables. She and her husband and co-founder, Michael Massa, have been passionate about sustainability and waste reduction their whole lives, but realized a few years ago there was something they could do about it—not just personally, but on a big scale.  It started when they learned that single-use plastic food packaging is a big part of the pollution crisis. Beth says “believe it or not, 91 per cent of plastic isn't recycled.