Episode 19 – Åsa Stenmarck of IVL on how to create circular behaviour

Catherine Weetman talks to Åsa Stenmarck, of IVL, the Swedish Environmental Research Institute. Åsa works on projects that aim to create more sustainable consumption (including reducing consumption overall, sharing, waste minimization, recycling and so on), and she is particularly interested in plastics and food. We talk about return systems for food containers, food waste, behaviour change, ‘weasel words’, and how people expect both governments and companies to make ‘good choices’ easy for us. Podcast host Catherine Weetman is a circular economy business advisor, workshop facilitator, speaker and writer.  Her award-winning book, includes lots of practical examples and tips on getting started.  Catherine founded Rethink Global in 2013, to help businesses use circular, sustainable approaches to build a better business (and a better world).Stay in touch for free insights and updates... Read on for a summary of the podcast and links to the people, organisations and other resources we mention. You can subscribe to the podcast series on iTunes, Google Podcasts, PlayerFM, Spotify, TuneIn, or search for "circular economy" in your favourite podcast app.  Stay in touch to get free insights and updates, direct to your inbox... Links we mention in the episode: * Åsa Stenmarck [email protected] and on LinkedIn https://www.linkedin.com/in/%C3%A5sa-stenmarck-a4221118/* IVL https://www.ivl.se * Lucy Antal of Feedback Global – Episode 9 https://www.rethinkglobal.info/episode-9-lucy-antal-transforming-our-food-systems/* Robert Cialdini, author of INFLUENCE: The Psychology of Persuasion and other books https://www.robertcialdinibf.com/* World Economic Forum Risk Report 20202 https://www.weforum.org/reports/the-global-risks-report-2020* Microsoft will be carbon negative by 2030 https://blogs.microsoft.com/blog/2020/01/16/microsoft-will-be-carbon-negative-by-2030 About Åsa Stenmarck In my work, I focus on developing and deliver projects that have the aim to create a more sustainable consumption (reduction of consumption, sharing, waste minimization, recycling etc.). In relation to that, I also work with plastics (the entire value chain, plastics vs other materials, recycling, recycling etc.) and with food (reduction of food waste, mapping of flows et). Over the years I have worked with many other product/waste types and I know a lot about Swedish and international product and waste legislation,