Words That Work: Strategic Writing with Carmine Montalto
Coffee N° 5 with Lara Schmoisman - Un pódcast de Lara Schmoisman - Martes
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Send us a text Copywriter Carmine Montalto joins Lara Schmoisman on Coffee N° 5 to talk about the power of words, the importance of brand voice, and why good writing is non-negotiable across every touchpoint, from packaging to email. If your copy isn’t converting, this episode’s your wake-up call. We'll talk about: Why your consumer, not your brand, is the main characterThe difference between nice copy and copy that sellsWhat agencies get wrong about brand voice (and how to fix it)From emai...
