How Georgia State University Increased Graduation Rates

Georgia State University was facing a growing "summer melt" problem, where nearly 20 percent of incoming students never actually enrolled. The university used a data-based approach to retain students of all racial, ethnic, and socioeconomic backgrounds and help them graduate. Harvard Business School professor Mike Toffel and Harvard University senior fellow Robin Mendelson discuss what the university learned about improving student success, while scaling its efforts to help other universities.