IKEA Navigates the Future While Staying True to Its Culture
Cold Call - Un pódcast de HBR Presents / Brian Kenny - Martes
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After years of success in providing quality furniture at affordable prices, Swedish furniture maker IKEA is challenged by the rise of online shopping and changing consumer behavior, plus the arrival of a new leader. The company's top executives know they must step out of their comfort zones and embrace new strategic initiatives to stay relevant. But which initiatives will best enable IKEA to evolve while staying true to the company’s core values?
