Lessons in Business Innovation from Legendary Restaurant elBulli
Cold Call - Un pódcast de HBR Presents / Brian Kenny - Martes
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Ferran Adrià, chef at legendary Barcelona-based restaurant elBulli, was facing two related decisions. First, he and his team must continue to develop new and different dishes for elBulli to guarantee a continuous stream of innovation, the cornerstone of the restaurant's success. But they also need to focus on growing the restaurant’s business. Can the team balance both objectives?
