Marketing's Role in the Customer Journey
Connect the Dots Video Marketing Podcast - Un pódcast de Vicki O'Neill - Martes
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The customer journey is increasingly important. It's up to the brand to determine the experience the customer has along the way. Marketing takes the lead in collaborating, communicating and creating a customer journey that involves all internal teams but most important it involves the customer. Podcast show notes available here: https://www.vickioneill.com/70
