Meet Kt. McBratney: Chief Brand Officer & Co-Founder of OwnTrail + What is Brand Positioning?

Kt. McBratney, the Chief Brand Officer and Co-founder of OwnTrail joins us to share her career journey plus a few tips on brand positioning.Kt. shares with us how she wanted to pursue a career in storytelling. She discusses how she started as marketing specialist at the Omaha Zoo out of college and her career goals of reaching the C-suite. Kt. became a chief marketing officer in 2016. Kt. also discusses how her and her co-founder Rebekah Bastian met. Together they launched OwnTrail in Februar...