Patient Centricity | Gavel and Pestle

[et_pb_section bb_built="1" _builder_version="3.0.47" custom_padding="49px|0px|0|0px|false|false"][et_pb_row custom_padding="104px|146px|104px|146px|false|false" background_color_1="rgba(224,153,0,0.66)" _builder_version="3.17.6" background_image="https://darshantalks.com/wp-content/uploads/2018/11/blog-headerep206.png" custom_padding_tablet="0px|0px|0px|0px" custom_padding_last_edited="on|phone" padding_top_1="22px" padding_right_1="22px" padding_bottom_1="22px" padding_left_1="22px"][et_pb_column type="4_4"][et_pb_audio audio="https://feeds.soundcloud.com/stream/536088558-pharmacy-podcast-patient-centricity-improving.mp3" title="Patient Centricity" artist_name="Gavel and Pestle" album_name="Pharmacy Podcast Network" image_url="https://darshantalks.com/wp-content/uploads/2018/10/logo.jpg" _builder_version="3.17.6" background_color="rgba(224,153,0,0.53)" box_shadow_style="preset2"]   [/et_pb_audio][/et_pb_column][/et_pb_row][et_pb_row _builder_version="3.0.48" background_size="initial" background_position="top_left" background_repeat="repeat"][et_pb_column type="4_4"][et_pb_toggle title="Show Transcript" _builder_version="3.17.6"]   Major: Hey, guys. My name's Major. I'm with Darshan. We are with the Gavel & Pestle podcast. Today, we're talking about the pharmacist and patient centricity. This is a good episode. This is episode 206, right? 205 was marketer fraud. As a pharmacist, that's pretty ... Actually, that was a really interesting one. We had a series of four, plus a bonus tip on what to look for in a marketer to avoid fraud, right? Darshan: Yeah. We were laughing, 'cause Major pointed out that I never know how to count. I always have a bonus, so why don't we just announce the bonus from the get-go? But I never ... The last one comes out of nowhere, so - Major: It's ... Sometimes, we do kind of come up with one at the end. It's like, "Oh. There's actually ... We totally forgot this. Let's dump it all together." So.   But today, episode 206, we're talking about pharmacist and patient centricity. Darshan, what is patient centricity? Darshan: So, you know what? Patient centricity is this new hot topic that everyone's talking about, whether it's pharmaceutical companies, whether it's doctor's offices, whether it's healthcare in general. Everyone's saying, "Patients should be the focus."   Here's the funny thing: Why weren't patients always the focus? It's ... In the end, all of us are just trying to help patients do better. Why does it take a new sort of wave of interest to go, "You know what? The ... It's all about patient centricity." Well, it should have been in the place. It's all about making sure that the patient's needs are met.   But when you think about it, when you think about the paternalistic doctor who's telling you, "This is what you need to do," that's what we always lived with. When you think about the pharmacy ... sorry, the pharmaceutical company, saying, "These are the medications. Suck it up." Well, that world is changing.   So patient centricity, what does that mean for the pharmacist?   Let's start with what it doesn't mean. It does not mean, when the patient comes in, they drop off the prescription, you've got that ... You've got the technician who's probably overworked, who's really unhappy, who takes the prescription, has this foul mouth, who's really upset, who's really tired, and goes, "Come back in 45 minutes." "But I need it right now." "Well,