Pharmacy Engagement

    Pharmacy Engagement January 16, 2020 [smart_track_player url="https://media.blubrry.com/darshantalks/content.blubrry.com/darshantalks/ep153_pharmacy-engagement.mp3" title="Pharmacy Engagement" color="#FF5722" social_linkedin="true" social_email="true" tweet_text="Check out this podcast on Pharmacy Engagement" hashtag="pharmacists, pharmacy" twitter_username="darshantalks" ] [learn_more caption="Read Transcript" align="right"] Darshan: Hey everyone, welcome to another episode of Darshan Talks. We have a special guests with us. She's joined us before and she has been extremely well received. We have Trishna and Trishna I'm going to let you reintroduce yourself. Trishna: Oh, okay. So yeah, my name is Trishna Bharadia And I'm a patient advocate and a patient engagement champion. So I basically I work to get the patient voice heard louder, stronger, more effectively throughout the entire healthcare journey. Trishna: Whether that's through collaboration with industry, through collaboration with clinicians, patient organizations, individuals who are living with chronic illness or serious diseases. And it's about basically getting all the stakeholders together, working in a collaborative way to make sure that the patient voice is being heard better. Intro: This is the Darshan Talks podcast, regulatory guy, irregular podcast with host Darshan Kulkarni. You can find the show on Twitter @DarshanTalks or the shows website at darshantalks.com. Darshan: Which really raises the important question of if you want to get the patient's voice heard better, you want to make sure that patients are in the room. And one of the big conversations that we've had is how has become more and more important over time to ensure that the patients are in the room. Darshan: But Trishna you and I have had this conversation before and I know we've had conversations with other people, what patients are feeling like you're giving me the... You're telling me that you want to hear my voice, but you're making it difficult for me to appear and show up and sort of give my voice. Darshan: So what I'd like to do today for today's talk, is talk a little bit about how PhRMA and the life sciences industry and health in general, maybe needs to better work with patients to enable them to be able to give and position their voice. Does that question make sense? Does that scenario make sense? Trishna: Yes. No, definitely because it's actually something which I don't think at the moment industry is getting completely right. There might be a willingness to engage with patients, but in order to do that effectively and to be able to engage patients and what I would say an appropriate manner, I think there is a long way to go and a lot of it is to do with basically being considerate to patient needs to patient requirements. Trishna: I often say when I'm working with industry, I often say to people, ask me what will make it easier and what will facilitate me to be able to participate in this particular project? Because, so this is the other thing, there's no blanket one size fits all when it comes to patient engagement. Trishna: Every single patient, whether they have a specific disease or whether it's patients within a specific disease area, they all have different requirements and being able to meet those requirements will enable patients to more effectively give their input. Trishna: So, I think industry in general needs to look at the way that they're engaging with patients and make sure it's more appropriate to each individual depending on obviously exactly what they're asking them to do. Darshan: So obviously that sounds great in general but are there some specifics that you would say advocates more than others, if you will? Trishna: Yeah,