68. What You Need to Build a Brand

What is a brand, really about?  In today's episode, let's unpack what you really need to build your brand. You'll be surprised to find it's not about a website, professional photos, or a fancy logo. I’ll share how I accidentally created a solid brand in a network marketing company which has helped me develop The 4 C's of Branding: Clarity In your message In your brand story In who you serve In what you offer Content Creating content effortlessly that speaks directly to one person Connection Doing research Connecting with your ideal client Consistency Once you have the first 3 C's in place; consistency will come naturally Sign up for The Brand Accelerator Masterclass, my 5 pillars to help you build your brand and turn your idea into income.