#11- Learning When To Let Go with James Goolnik

The art of knowing when to let go is not something that comes easy.   However, when one of dentistry’s biggest influencers found that stress in his personal life was putting a dampener on professional success, he did just that.   We talk to James Goolnik about family, client relationships and why the multi-practice model isn’t for him.   Enjoy!   “The number one thing you have got to get is a relationship with your patient. Make sure there's a connection. Make sure there is trust and when things go wrong. Dentistry is not ideal. We are human. Everyone makes mistakes, something happens. But if you have a relationship with the patient, they know, like, and trust you, you can handle it.” - James Goolnik   About James Goolnik  James is a member of the British Dentistry of Occlusal Studies and British Dental Association and is a Dental Phobia certified dentist.   He has twice been listed in Private Dentistry’s poll of top 20 Elite Dentists and was voted the UK’s most influential person in Dentistry of 2011 and 2012 by trade magazine Dentistry.   He is a judge for both the Dental Industry Awards and the Dentistry Awards.   James lectures internationally and has delivered seminars on tooth whitening techniques, minimally-invasive dentistry, and dental marketing.   His book Brush is an Amazon bestseller and all profits go to Dentaid. He is currently working on a project tackling the use of sugar as a reward for children.     In this episode:   13:12 How determination and grit gets him into dental school   21:33 James’ career   25:51 Are dentists bad at business?   38:48 Client relationships   40:30 The multi-practice model   42:50 Patient marketing methods   45:36 How success affects family life   54:16 Two simple stress-relievers   57:47 James’ biggest mistake    01:02:46 Leading by example    01:09:54 Hiring and firing   01:11:59 The Rewards Project -  shifting the rewards culture   01:19:02 Love, be loved and never stop learning Connect With James Goolnik:   bowlanedental.com LinkedIn Facebook Twitter Instagram YouTube Pinterest Connect with Prav and Payman:   Website Prav on Instagram Payman on Instagram