#116- Ten Years a Dentist - Tom Crawford-Clarke

This isn’t the first conversation with a guest that hails from a family of dentists. But for Tom-Crawford Clarke, the connection is more than just a hand-me-down: Tom’s grandparents, mum, dad, sisters, uncles and cousins have all been in the profession.    As Tom looks back on a decade on dentistry, he chats with Payman about the pressures and pitfalls of working with relatives, his meteoric rise from VT to Harley Street and using social media to build a patient list.   He also dishes out essential tips on Invisalign treatment and reveals why a certain oft-divorced monarch would make the ideal dinner party guest.   Enjoy!   “Patients don't always know what they want. They come in asking for something and it's your job to educate them and show them that what they're asking for is not going to look right…You always want to have total confidence in what you're doing from the very start.”   Tom Crawford-Clarke In This Episode 01.43 - Backstory 07.33 - In the family 10.35 - From VT to Harley Street 18.35 - Advertising and social media 30.32 - Patient journey and workflow 39.37 - Implants 41.41 - Invisalign top tips 46.06 - Bonding 49.47 - Blackbox thinking 57.49 - Future plans 01.00.50 - Confidence and communication 01.04.11 - Small world 01.07.14 - GDC 01.10.35 - Leadership style 01.12.22 - A hypothetical day off 01.14.30 - Last days and legacy 01.18.04 - Fantasy dinner party   About Tom Crawford-Clarke Tom Crawford-Clarke graduated from Bristol University in 2010. He went on to gain a diploma in restorative dentistry with a special interest in endodontics from the Royal College of Surgeons of England in 2014.   He has undertaken extensive training in restorative dentistry, implantology, Invisalign, orthodontics and composite dentistry.   Tom was named Best Young Private Dentist at the 2019 Dentistry Awards. He sits on the committee of the British Academy of Cosmetic Dentistry and currently practices on Harley Street.