#214- The Great British Dream with Craig Welling

FMC’s Craig Welling discusses his journey from sales rep to managing director at the leading dental communications organisation.   Craig gives the lowdown on the equity-backed management buy-out at FMC, gives his view on the group’s hotly debated awards and Top-50 list, and reveals why you should never play ping pong with Payman Langroudi.  In This Episode 03.56 - Backstory 09.50 - Education Vs experience 13.54 - Starting at FMC 22.18 - The media landscape 25.10 - FMC buyout 51.23 - Awards and Dentistry’s Top 50 01.02.23 - Motivation and culture 01.09.53 - Dealing with large and small organisations 01.13.13 - Looking back 01.14.27 - The competitive landscape and the future of FMC 01.21.33 - Black box thinking 01.26.25 - Fantasy dinnerparty 01.29.12 - Last days and legacy About Craig Welling Craig Welling is managing director at FMC Media - a leading global multichannel media and communiations company serving the dental community.