#218- George the Dentist

If you hang around the dental community on Instagram, you’ll probably have come across this week’s guest. Known online as @GeorgeTheDentist, George Cheetham’s down-to-earth educational content has earned him an army of loyal followers.   George chats with Payman about balancing his prolific social output with running three practices. He also reveals his superpowers, talks about plans for the future, and discusses why the NHS is an ideal training ground for ambitious dentists.   Enjoy!  In This Episode 01.48 - Instagram 06.31 - Chasing excellence 11.41 - Backstory, work ethic and people skills 24.08 - Blackbox thinking 36.38 - Superpowers and work-life balance 41.30 - Partnerships and practice ownership 50.55 - Positioning and growth 01.02.38 - VT year, NHS practice and training 01.12.50 - In retrospect 01.15.31 - Hiring and firing 01.22.08 - Teaching Vs Instagram 01.27.40 - Patient journey and culture 01.32.11 - Patient journey 01.44.55 - A day in the life 01.51.40 - Fantasy dinner party 01.54.44 - Last days and legacy 01.57.21 - Darkest days About George Cheetham George Cheetham is a multi-award-winning restorative dentist and founder and director of three dental clinics. He is best known by his Instagram moniker @GeorgeTheDentist.