#262 The Path to Private Practice — James Morrison

James Morrison shares his journey from NHS dentistry to becoming a private cosmetic dentist in Bristol. He discusses the shift to cosmetic work during COVID-19, challenges in managing patient expectations, and insights on the evolving role of social media in dentistry. James opens up about his rare muscular condition and how it influenced his approach to work-life balance. He also shares valuable tips on patient communication and his streamlined consultation process. Enjoy! In This Episode 00:01:10 - Introduction and background00:01:45 - Transition to cosmetic dentistry00:02:55 - Handling patient expectations00:03:45 - Differences in patient demographics00:06:15 - Impact of social media00:09:00 - Streamlined consultations00:20:15 - Adjusting work-life balance00:35:30 - Discovering muscular dystrophy symptoms00:37:00 - Diagnosed with muscular dystrophy00:41:00 - Navigating physical limitations in dentistry00:42:05 - Growing the practice via Instagram01:02:35 - Fantasy dinner party guests01:05:10 - Reflections and advice About James Morrison James Morrison is a Bristol-based cosmetic dentist specializing in composite bonding and Invisalign treatments. Transitioning from NHS to private practice, he leverages social media to connect with patients and continues to excel despite facing personal health challenges.