#4 - Instagram Dentistry and Overcoming Good Luck with Simon Chard

Coming from a family of dentists, Simon Chard has been accused of starting out in the game with an unfair advantage.   In this episode, he talks about how he overcame negativity from fellow professionals to find success on his own terms.   Simon’s story is one of hard work and determination, and it’s also one of amazing pragmatism. He has used social media to turn himself into one of the industry’s most recognisable personal brands.   In an episode that will resonate with both old-school professionals and digital natives alike, Simon talks about engaging clients online, the problems facing young ‘upstart’ dentists and much more.   Enjoy!         "The ability to change someone's life and generate a positive impact - you don't get that in the majority of jobs. And that feeling is amazing. Dentistry is good in some ways because it grounds you and keeps you in a strong relationship with other human beings."  - Dr. Simon Chard   About Simon Chard Cosmetic dentist and director of the British Academy of Cosmetic Dentistry, Simon Chard graduated with Honours from King's College London Dental Institute in 2012.    He is a passionate proponent of using digital technology to simplify cosmetic and implant dentistry. Simon regularly teaches this alongside dental photography and minimally invasive aesthetic dental techniques.    In 2015, Simon was named Best Young Dentist UK and London at the prestigious Dentistry Awards.   In this episode:   4:42 - The impact of social media   6:38 - Diversifying by doing what you love   7:37 - Perceptions of Simon   8:02 - What not to engage in on social media   9:05 - Biggest weakness revealed!   12:54 - Coping with imposter syndrome    16:09 - Simon’s top three public speaking tips   21:17 - Choosing dentistry over pharmacology    26:40 - Taking over from mum and dad   30:27 - Digital vs traditional marketing    31:43 - Simon’s ‘unfair’ advantage   33:42 - Business challenges   34:33 - Business systems   39: 56 - Being an ‘Instagram dentist’   44:35 - Attitudes towards young dentists   50:22 - Social media - a double-edged sword   Connect with Simon:   Rothleylodgedentalpractice.co.uk Instagram   Connect with Prav and Payman:   Website Prav on Instagram Payman on Instagram