You Have to Give to Get The Power of Reciprocity

In this episode, Maria walks us through the behavioral economics concepts of reciprocity.You have to give something first before you can get or ask for anything.Two prime examples from the world of marketing:Doing PR is based on reciprocity: to get the press you want you have to first give the journalist what they need.Your email newsletter should provide 80% valuable content and only 20% about you, so your reader is engaged and interested.On social media, use a similar approach. Provide lots...