#67 - Decoding the Algorithm: Social Media in the AI Era | Jay Wright

Jay Wright, founder of eCommerce Equation, is a leading voice in eCommerce performance marketing. Known for his direct approach, he empowers brands to thrive in the evolving digital landscape. This episode offers actionable insights for eCommerce businesses, covering performance-driven creative, Meta's AI ad tools, and the importance of understanding customer avatars. Jay provides practical advice for building brands that resonate in a creator-led environment.Book Rivyl in for a free 30-minute call, here: http://l.rivyl.com/JUPbkj (00:00) Introduction(07:50) Market Timing & Strategy(15:40) From Aesthetic to Authentic(23:30) Winning with Native Content(31:20) Rise of Performance Creative(39:10) Meta’s AI Ad Shift(47:00) Mastering Customer Avatars(54:50) Preparing for AI Creative(01:02:40) Predictive Ad Targeting(01:10:30) Human vs. AI Content(01:18:20) Smarter AI Adoption(01:26:10) Best Time to Build a Brand