#25 - Marketing Expert's Playbook for Netflix and Disney | Aldo Carrillio

Having worked with brands like Netflix and Disney, Aldo Carrilo reveals how important music and well-written characters are to great storytelling and brand recognition. But that’s just the tip of this hour-long knowledge iceberg. Grab something to take notes with because we know you’ll have loads of them. Book Rivyl in for a free 30-minute call, here: http://l.rivyl.com/JUPbkj (00:00) Introduction (05:01) Early Career and Experiences (09:01) Life at Disney (12:01) Maintaining Brand Equity Over Time (15:01) Transition to Paramount and Beyond (20:01 )Consumer Products and Marketing Strategies (25:01) Embracing Objectivity (30:01) Developing New Audiences (35:01) The Role of Persistence (40:01) Starting a Podcast: Tips and Insights (45:01) Challenges and Overcoming Obstacles (48:01) Reflection on Growth (51:01) Strategic Networking (54:01) Future Trends and Innovations (57:01) Conclusion and Closing Thoughts