DP 124: Introducing a Theme for Your Annual Report
Driving Participation Podcast: What Is Working in Marketing & Fundraising | Nonprofits | Schools | Associations - Un pódcast de Beth Brodovsky
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Annual reports can seem like a boring or tedious task—but Marlene Oliveira is here to tell you that it definitely isn't. With a background in copywriting and communications consulting, Marlene has done her fair share of reports, and she shares a few tips and tricks to help you make annual reports meaningful and creative. She and Beth discuss the role of a "persona" and how it can serve as a reminder that there is a person you're trying to reach.
