DP 139: Getting People to See and Stay on Your Website
Driving Participation Podcast: What Is Working in Marketing & Fundraising | Nonprofits | Schools | Associations - Un pódcast de Beth Brodovsky
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Learn the magic of Google this week with digital marketing consultant Claudia Pennington. She joins in to share the secrets to getting the right people to your website — and then staying there. From keywords to the structure of the site itself, Claudia and Beth explore the mindset of a searcher and what you can do to fill those needs. She names her top priorities when assessing a website as well as the two trends she thinks will color marketing communications for the next couple of years. Listen in for SEO secrets and more.
