Ugly Ads Perform Best, Marketer Says (Replay)

This episode first aired in July 2024. Barry Hott is a longtime Facebook advertising consultant. He says first reactions to an ad largely determine its performance. He advises merchants to create ugly ads, those that people won't skip over. "I'm the Ugly Ads Guy," he stated. In this episode, Hott addresses key Facebook ad metrics, budgeting, testing, and, yes, ugly creative. For an edited and condensed transcript with embedded audio, see: https://www.practicalecommerce.com/ugly-ads-perfor...