Why Facebook ads aren't always the answer

Paid social media has been over the years promoted and positioned as the first, easiest, best marketing strategy to adopt when you’re trying to grow your traffic and make more sales.  So through no fault of their own, many business owners turn to FB ads hoping they will bring in tons of traffic and make them lots of sales. And sadly many have a bad experience, waste money and lose confidence in themselves and their products.  It’s such a common experience shared by the hundreds of women I have spoken with, whether they’re brand new to ecommerce or they’re 7 or 10 years down the track - FB ads aren’t always the answer.  And it’s much harder to see results today. Because in 2021 there were some really big changes to FB ads.  So in today’s episode I’m going to challenge a commonly held belief around ecommerce marketing and more specifically Facebook ads and how they’re not the silver bullet to ecommerce success. We’re going to also talk about what you need to consider before you invest in Facebook ads and what to look out for if you are already doing them. WHAT YOU WILL LEARN: How Facebook ads changed in the past 12-months What makes Facebook ads so challenging What you need to consider before Facebook ads Why having an organic marketing strategy is so important How you can strengthen your business foundations  This episode is brought to you by my 12-week course and group coaching program ECOMM GROW STRONG which opens again in June 2023 Add your name to the waitlist and save $200!  https://www.lisabyrne.co/egs In the course, I hand you the keys to marketing and sales success. Including: How to use your marketing metrics to plan smarter marketing  How to refine your marketing messages so it's CLEAR and converts  How to optimise your website into a money-making machine How to plan 12-months in advance so you always know what you're working towards How to increase revenue from email (on auto-pilot) How to promote yourself and your products on social media (without feeling ick)  How to make EASY and epic videos How to launch and sell out your next product   Add your name to the waitlist to get the early bird discount of $200   https://www.lisabyrne.co/egs  See omnystudio.com/listener for privacy information.