Tree Climbing Processes Part 1 - Why Are We Doing What We Do

Marketing is big business because it affects people. That’s the reality of it. I am myself, and getting more and more into marketing for the arborist industry and appreciate how powerful that can be. Still, marketing also can create situations where we do things, think about things, and decide, What is best for our companies in our efforts while really not being as beneficial as we might’ve thought. While I do think that innovation and marketing has a important role in helping people, I do th...