205: Get Connected and Build Customer Relationships

Episode 205 - Nicolaj Siggelkow discusses his book "Connected Strategy" (a #1 new release on Amazon for robotics and automation) and how to build continuous customer relationships for competitive advantage. Nicolaj is a professor at the Wharton School, University of Pennsylvania, where he also serves as co-director of the Mack Institute for Innovation Management. Listen as he describes how by designing your own “connected strategy,” you can unite the right technology with the right revenue model to reinvigorate and extend customer connections.  Host, Kevin Craine Want to be a guest? Everyday-MBA.com/guest Want to be a sponsor? Everyday-MBA.com/sponsor