The Farmer’s Guide to Win-Win Negotiations

When it comes to running a farm, negotiation isn’t just for the boardroom—it’s for every handshake, lease renewal, and equipment sale. In this episode, negotiation and conflict resolution expert Attia Qureshi joins us to share her proven framework for turning tense conversations into productive partnerships. From navigating tough lease talks to buying inputs in bulk, Attia’s strategies will help you protect your bottom line without damaging relationships.