Selling to executives, with Barbara Adey
Fearless Thinkers - Un pódcast de The BTS Podcast
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In this episode of Fearless Thinkers, Barbara Adey, Head of the North America GTM for Sales and Marketing, offers techniques for engaging with executives, such as showing up as a peer, challenging their thinking with respect, and creating both personal and business value. Learn about our Go-to-Market service area here. For a transcript, please click here.
