Fishwife is making tinned fish sexy, here’s how Founder Becca Millstein is disrupting the industry with a distinguishable brand, premium product and unique storytelling

Today’s episode is brought to you by Klaviyo and I’m chatting with Becca Millstein, the Founder of Fishwife.Fishwife is a new female-founded and led food company aiming to make ethically-sourced, premium, and delicious tinned seafood a staple in every cupboard. They work with small boat fisherfolks, sustainable aquaculture farms, and microcanneries to bring the vibrance of European conservas culture to the North American table.I started following Becca’s journey with Fishwife when it first launched last year and have been drooling over it ever since as a big tinned fish eater myself - so I’m really excited to share this episode with you. We’re chatting about creating a distinguishable brand, what it costs and how to find the right folks, what it actually means to create a sustainable tinned fish company, how to start small and build within your means and building a brand that’s truly authentic and unique.LINKS WE MENTION:Fishwife's InstagramBecca's InstagramFemale Startup Club's InstagramIn partnership with Klaviyo, the best email marketing tool for ecommerce businesses.Listener Research: [email protected] Hosted on Acast. See acast.com/privacy for more information.