How this impact driven personal care brand launched by giving thousands of products away for free, with Hiki’s Ariel Wengroff

Joining me on this episode is Ariel Wengroff. This woman is an absolute powerhouse with so many interesting projects under her belt. Having spent many years working at Vice and building out their female focused media vertical, she’s since produced Gloria Steinam’s film Woman, she’s co-founded Arfa Inc. which is a consumer goods company that produces personal care brands Hiki and State Of, she’s recently launched a production company and she’s an advisor for LionTree. A new age digital meet investment banking company. In this episode we’re chatting through the development of Arfa and what it looks like to build out a portfolio of brands through a collective of real folks, a very unique launch for Hiki and her key advice for women who have a big idea.LINKS WE MENTION:Arfa's InstagramHiki's InstagramState of's InstagramAriel's InstagramFemale Startup Club's Instagram In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.Podcast: Still Processing by Wesley Morris and Jenna WorthamPodcast: RadioLab by with Jad Abumrad, Lulu Miller, and Latif NasserBook: It Didn’t Start With You by Mark Wolynn Hosted on Acast. See acast.com/privacy for more information.