How to create a 5,000 person waitlist for your DTC startup with pet care brand FABLE Co-Founder Sophie Bakalar

Joining me on the show today is Sophie Bakalar, co-founder of FABLE. FABLE is a direct-to-consumer product innovation studio that solves real problems for pets and their humans through thoughtful, functional designs. The brand leverages the latest research in pet wellness, designing the most convenient, versatile, secure, and durable gear to help you appreciate every moment with your pet –inside and outside the home. In this episode we’re chatting through lessons learned after spending time working in VC, what to do and what not to do when you’re pitching your startup idea, how she built a 5,000 person waiting list through thoughtful design and why you shouldn’t keep your idea a secret.LINKS WE MENTION:FABLE's InstagramFemale Startup Club's InstagramDoone's InstagramIn partnership with Klaviyo, the best email marketing tool for ecommerce businesses.Female Startup Club's YouTubeFemale Startup Club’s Private Facebook GroupSay hello to Doone: [email protected] Hosted on Acast. See acast.com/privacy for more information.