How to start a candy brand and unblock self limiting beliefs, with Behave’s Mayssa Chehata

Joining me on the show today is Mayssa Chehata, Founder of the better-for-you candy brand Behave. Behave is a modern, low-sugar, low-net-carb candy brand helping you reclaim your cravings with its debut product - gummy bears. And sour gummy bears! Bringing a culinary first approach, Behave is reinventing the candy experience with better-for-you, chef-crafted sweets, elevated flavors and all natural ingredients. It's rebelling against the notion that candy can’t be good for you!In this episode we’re covering: How Mayssa built one of her key partnerships with a celebrity chef through cold outreachThe tools she used to unblock her limiting beliefs around money and what that meant when it came time to fundraise And her key learnings around networking and building your personal community LINKS WE MENTION:Mayssa's InstagramBehave's InstagramBehave's WebsiteFemale Startup Club's InstagramIn partnership with Klaviyo, the best email marketing tool for ecommerce businesses.Book: You are a Badass by Jen Sincero Book: You are a Badass at Making Money by Jen SinceroWebsite: Gander, Inc.Listener research: [email protected] Female Startup Club’s Private Facebook Group Hosted on Acast. See acast.com/privacy for more information.