How to start a lingerie brand + key insights into the industry, with Beverly Hills Lingerie Co-Founder Joline Nehoray

Today I’m chatting with Joline Nehoray, Co-Founder of Beverly Hills Lingerie. Sisters Celine & Joline founded Beverly Hills Lingerie in 2018 with the dreams of growing & maintaining the ever-evolving streetwear lingerie industry. Pioneered by the likes of acclaimed icons Cher & Madonna, lingerie as streetwear was a developing trend in the 1980s. Taking note of the trend which has been fading in & out for decades, Beverly Hills Lingerie is in pursuit of preserving its special charm. “Lingerie as streetwear is a fun & flirty way to toe the risqué & dance around the delicate line of controversial & elegant."In this episode we’re chatting about the key steps to starting a lingerie brand, how guerrilla marketing activations were the foundation of the launch plan and what kind of MOQs you can expect for the lingerie industry.LINKS WE MENTION:Joline's InstagramBeverly Hills Lingerie's InstagramFemale Startup Club's InstagramDoone's InstagramIn partnership with Klaviyo, the best email marketing tool for ecommerce businesses.Listener Research: [email protected] Code: FSC25 Hosted on Acast. See acast.com/privacy for more information.