Starting a vitamin company and leveraging free reviews to drive acquisition, with Needed Co-Founders Ryan Woodbury and Julie Sawaya

Joining me on the show today are the two co-founders behind Needed, Ryan Woodbury and Julie Sawaya. Needed is a nutrition company on a mission to empower women to find real nourishment on their journey to motherhood and beyond. They partner with women's health practitioners and mums to make better nutritional products and information more accessible in order to optimally nourish women going through pregnancy and motherhood. A really interesting fact they shared with me is that 97% of pregnant women in the US take a prenatal vitamin, yet 95% plus are still deficient in key nutrients. In this episode you’ll learn how long it takes to develop new vitamins from scratch. Spoiler alert: it’s multiple years. How they used free reviews to drive customer acquisition and their biggest driver for growth right now.LINKS WE MENTION: Needed's WebsiteNeeded's InstagramRyan's InstagramJulie's InstagramFemale Startup Club's InstagramIn partnership with Klaviyo, the best email marketing tool for ecommerce businesses.Listener research: If you’re interested in being part of listener research please reach out to Doone directly at [email protected]  Hosted on Acast. See acast.com/privacy for more information.