The backdoor approach to getting your CPG food brand stocked in Wholefoods, with Lil Bucks Founder Emily Griffith

Today’s episode is brought to you by Klaviyo and I’m chatting with Emily Griffith. Founder of Lil Bucks.After discovering the potential of an underutilized superfood while living in Australia, Chicago-native Emily Griffith founded Lil Bucks, the buckwheat company with a mission to offer innovative buckwheat snack and breakfast products, while promoting a more nutritious diet and soil health in North America.We’re chatting about how she got into Wholefoods, pitfalls to look out for when you’re in the CPG space and building your network.LINKS WE MENTION:Lil Bucks' WebsiteLil Bucks' InstagramEmily's LinkedInEmily's InstagramShop Lil Bucks: FEMALESTARTUP for 20% off first order, expires July 31, 2021In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.Listener Research: [email protected] Book: Building A StoryBrand by Donald MillerSearch Engine for Trends: Google TrendsWebsite: The Hatchery ChicagoArticle: Healthyish – Lil BucksPodcast: NPR – How I Built ThisPodcast: Tim Ferris Show by Tim Ferris Hosted on Acast. See acast.com/privacy for more information.