Using your customers to lead product development and building a company with a truly unique point of difference, with Volition Beauty’s Brandy Hoffman

Joining me on the show today is Brandy Hoffman, Co-Founder of Volition Beauty. Putting the power of innovation into the hands of the consumer, Volition has turned the beauty industry on its head through the use of community crowdsourcing to find the most in-demand products not yet on the market. The collection of clean skincare has come from the hearts and minds of half a million women in the brand’s fanbase, coming to life by 50+ expert labs.In this episode we cover: Why it’s so important to be clear on what makes your brand different and unique The importance of understanding your customer and what they actually want from skincare And the why behind their innovative formulation and innovation process LINKS WE MENTION:Volition's InstagramVolition’s WebsiteIn partnership with Klaviyo, the best email marketing tool for ecommerce businesses.Book: The Ride of a Lifetime Lessons Learned from 15 Years as CEO of the Walt Disney Company by Robert IgerPodcast: Sway by Kara SwisherPodcast: Pivot hosted by Kara Swisher and NYU Professor Scott GallowayFemale Startup Club’s Private Facebook Group Hosted on Acast. See acast.com/privacy for more information.