Authenticity, Overcoming Problems, and Loving the Grind with Guest Scott Leese - 202

*Language Warning* On this episode, Mike is joined by Scott Leese. Scott is the Founder of Scott Leese Consulting, Co-Founder of Surf and Sales and Co-Host of the Surf and Sales Podcast and author of Addicted To The Process. Mike and Scott discuss building a community, transparency and more.  Questions Answered: Why do people try to present a persona? How do I find a community? How do we become more transparent with others? Why do we fall into the trap of building a solution? Who can create urgency? Key Takeaways: People often try to present themselves as unbreakable Be open about what you have gone through. People resonate with this  Get comfortable with who you are Offer ideas to those around you There are several communities out there, but if you can’t find one that works for you, build one One of the best things you can do if you are struggling is help other people Don’t just go into a meeting and immediately start talking about your solution Find pain, build value, create urgency and discuss solution Urgency is inside people already, we just need to unearth it It helps to be a part of a tight knit community When you know someone well, it is easier to give precise, specialized coaching and feedback Leverage the tools available to you. You never know who you might be able to help or who can help you You can put your real self out there and it can be very rewarding Show Links: Scott Leese Consulting Surf and Sales Addicted to the Process Books Mentioned In This Podcast Episode: The Obstacle Is The Way by Ryan Holiday Stillness Is The Key by Ryan Holiday Tribe by Sebastian Junger Thank You  Please send listener questions and feedback to [email protected] or contact us directly on twitter, facebook or LinkedIn. This podcast is brought to you by Catalyst Sale - you can learn more about Catalyst Sale, and the products and services we provide via the following links. Growth Acceleration - Plateau Breakthrough Product Market Fit Demystify Sales - the course