Improving Communication - 172

On this episode, Mike and Jody discuss the importance of communication in sales and the steps we can take to improve. Questions Answered: Why do we struggle with communication? How can we practice? What can we do to ensure that what people hear is what we believe we said? When it comes to asking questions, what is your favorite approach? Key Takeaways: We can always get better Record role play sessions with members of your team and then listen to the session Ask reflective questions Ask questions to validate Get back to basics and use who, what, where, why, when and how. Don’t try to over-think the room Qualification should focus on understanding the customer story Understanding how and when to ask questions is really powerful Thank You  Please send listener questions and feedback to [email protected] or contact us directly on twitter, facebook or LinkedIn. This podcast is brought to you by Catalyst Sale - you can learn more about Catalyst Sale, and the products and services we provide via the following links. Growth Acceleration - Plateau Breakthrough Product Market Fit Demystify Sales - the course