Marketing Made Simple with Author Dr. J.J. Peterson - 195

On this episode, Mike is joined by Dr. J.J. Peterson, Chief of Teaching and Facilitation at StoryBrand and Co-Author of Marketing Made Simple. They discuss sales funnels, narrative marketing and story.  Questions Answered: Is now a good time to build a Sales Funnel? What are the 3 steps to a Sales Funnel? What exactly is a Sales Funnel? What does a narrative approach mean? How do we build better call to actions? Is team alignment important? Key Takeaways: Implementation is key. Start doing something. A sales funnel is the path you take customers through when building a relationship. A sales funnel should have 3 levels: curiosity, enlightenment and commitment. Start with a one-liner to gain curiosity. Your website needs to be clear and compelling when telling customers what you do.  A narrative approach clearly articulates what your customer wants and what problems you can overcome for them.  When story follows a path, people engage more. Collaboration is so important. When your internal customers “buy-in” and own your one-liner, they all become Sales People and they see how they contribute to the overall vision. Show Links: Marketing Made Simple on Amazon J.J. on LinkedIn J.J. on Twitter www.storybrand.com Thank You  Please send listener questions and feedback to [email protected] or contact us directly on twitter, facebook or LinkedIn. This podcast is brought to you by Catalyst Sale - you can learn more about Catalyst Sale, and the products and services we provide via the following links. Demystify Sales - the course Growth Acceleration - Plateau Breakthrough Product Market Fit