An insider's perspective on the 1st SuperApp
Fintech Insights & Conversations with Efi Pylarinou - Un pódcast de Efi Pylarinou
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#WeChat #China #fintech #SuperApp Mini-programs and the ecosystem design of WeChat, are unique. We discuss these and other differentiations of the WeChat journey (which continues) with Kevin through several examples and juxtapositions to the Western apps and BigTech companies. Are SuperApps going to make it in other parts of the world? Kevin Shimota was the global head of marketing and partnerships at WeChat (2016-2019) and has just published a book on this topic. The worl...
