#51 Decoding the Mysteries of Outbound Marketing with Adam Lambert

“Outbound marketing is more like a search team with flashlights. You can see what’s in front of you but you’re going out in a certain direction to try and see what people are in that direction. So you have to play a quantity game up front and then a quality game as you go forward.”Hello everyone! Welcome to another exciting episode of the Flying Cat Marketing interview series. Joining us this week is Adam Lambert, Director of Marketing at RevBoss.    RevBoss is a sales prospecting company that helps its customers get customers. They help marketing agencies, SAAS companies, and other such firms convert more leads. In this interview, we get into a detailed discussion on what the company does best, and that’s outbound marketing. We listen to Adam talk about the process of outbound marketing and share his perspectives as well. We talk about his role as director of marketing; recent involvement in onboarding and educating; customers on outbound marketing; and plans for the near future with the company.  If you’re interested in understanding outbound marketing and its process, then you’ve landed at the right spot. Find out more in this episode!  P.S, Buddy the flying cat makes his cameo after a long time by trailing around in this episode...or should I say ‘tailing’ around?In this episode we talk about:Outbound MarketingInbound vs OutboundAdam’s role as a director of marketingSocial media platforms that Revboss focuses onHow important is content in outbound marketing?    Timestamps 00:09 - Introduction to Adam Lambert00:15 - What is RevBoss? 02:24 - Inbound vs outbound marketing 03:17 - Outbound marketing in detail10:10 - Adam’s role in the company12:10 - Main channels used by RevBoss  19:37 - Adam’s journey of becoming a marketing director21:34 - To dabble between channels or focus on just one? 23:18 - Importance of content in outbound marketing27:25 - Keeping it casual in the cold emails You can connect with Adam Lambert through his LinkedIn. You can also check out the official website of RevBoss here. While you’re hereFollow Flying Cat Marketing on the following channels to get more tips, tactics, and knowledge on content marketingVisual – YouTubeAudio – Flying Cat Marketing Podcast (Spotify) (Apple Podcasts) (Stitcher)InstagramFacebookLinkedin