AI as a Powerful Content Marketing Tool with Pankil Shah

The content marketing industry is fast-paced: you need to be up-to-date on tools that can help you outperform competitors. We’re joined with Pankil Shah, who tells us everything you’ll need to know about using AI to help write content. Hello hello and welcome back to the Flying Cat Marketing interview series! This time we caught up with Pankil Shah, co-founder of Outranking.ai, an AI writing assistant for content marketers.Pankil gave great insights about how to use AI for writing marketing content, from assisting you with research to helping you nail your client’s tone of voice. AI can be such a powerful, time-saving tool that can still help you publish quality content—so long as you’re using it correctly. Pankil explains the limitations of AI and how to train it to become a valuable asset, as well as everything else you’d need to know in order to successfully start using this writing tool!In this episode we talk about:How to get AI to do research and train it to apply your clients’ tone of voiceThe right way to use AI while writing marketing contentWhat is active guidance and why does your AI need it?Why being lazy with AI gets you bad contentTimestamps01:31: The right way to use AI while writing marketing content03:27: The time it takes to write good content06:04: Giving active guidance to an AI10:16: How to use an AI for research 11:30: Going from research to writing with the AI13:55: Getting the AI to apply tone of voice18:24: The time saved using an AI as a writing assistant 20:30: Does AI take away from the ability to be creative?24:14: Advice and key takeaways on using AI for content writing25:10: Free trials for Outranking.aiYou can connect with Pankil Shah on Linkedin. While you’re hereFollow Flying Cat Marketing on the following channels to get more tips, tactics, and knowledge on content marketingVisual – YouTubeAudio – Flying Cat Marketing Podcast (Spotify) (Apple Podcasts) (Stitcher)InstagramFacebookLinkedin