Ep #112 When It Doesn't Go As Planned

Any of this sound familiar? You spend time and money to do your first run at your kitchen or with a copacker. You attend your first farmers market, pop up or trade show or get in front of that buyer for that pitch. And while you show up as your best self, something happens and it is a total "fail". The equipment breaks, the formula doesn't work scaled up, not much traffic or it is a no from the buyer. Yes, we know success is built on a pile of failures...ya, ya, ya. But when you are IN ...