059: Making Plant-Based Milk Convenient and Sustainable with Alicia Long of Nutr

Alicia Long was working at Google when she started feeling that a piece of her life was missing–entrepreneurship. While on maternity leave, she took the foundr Start and Scale course and learned that she needed to create a solution, not a product. Alicia is lactose-intolerant and found that buying nut milk can be expensive, full of preservatives, and create packaging waste.    With help from her husband, a mechanical engineer, they created a nut milk maker that is convenient, compact, versatile, and sustainable. Nutr has exploded since its launch in 2021, hitting $1 million in sales in 6 months, and signed deals with retailers Sur La Table and Anthropology.    Listen to Mollie and Alicia discuss: Why they chose to make a single-serving sustainable machine The importance of the aesthetics and convenience  How Nutr customers came up with recipe applications for the product  Why do they plant a tree for every device purchased  Reaching out to 100 influencers per week How to take advantage of "nanoinfluencers" when starting out The importance of finding a direct source manufacturer  Creating their second-generation product  Their goal to hit $10 million in sales  And much more product solution advice…       Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode.   Wait, there's more… If you enjoy the Zero to Foundr podcast, check out our free trainings. Get exclusive, actionable advice from some of the world's best entrepreneurs.    For more Foundr content, follow us on your favorite platform:  Foundr.com Instagram YouTube Facebook Twitter LinkedIn Magazine