180 - Will TripAdvisor Plus Destroy Your Hotel’s Direct Bookings?
Hotel Marketing Podcast - Un pódcast de TravelBoom. The hotel industry's best podcast for practical marketing advice. The BoomSquad are as entertaining as they are informative. A must listen for any hotelier!
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TripAdvisor is sending a ripple of concern, and potentially opportunity, through the hotel industry. Back in December 2020, TripAdvisor Plus launched on a very limited scale in the US but is in the process of being rolled out to the rest of the states as well as international markets. Today we are going to look at the new program, understand what it is, and discuss ways hotels can adapt to ensure this is a positive tool for independent hoteliers. SHOW NOTES: https://www.fueltravel.com/blog/fuel-hotel-marketing-podcast-episode-180-will-tripadvisor-plus-destroy-your-hotels-direct-bookings/
