207 - How To Improve Hotel Website Conversion Rates
Hotel Marketing Podcast - Un pódcast de TravelBoom. The hotel industry's best podcast for practical marketing advice. The BoomSquad are as entertaining as they are informative. A must listen for any hotelier!
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Today we’re looking at how you can improve your hotel’s conversion rate through A/B testing. We’re covering the basics from a more detailed article written at https://www.travelboommarketing.com/blog/improving-conversion-rates-with-ab-testing/ To put it simply, A/B testing is comparing two versions of a single variable. On a hotel’s website there are countless variables that can be tested to improve user experience and increase conversion rates for email captures, rfp submissions, transactions and any other task you are trying to get your website visitors to complete. Let’s look at some factors you need to consider when setting up tests, as well as some example tests you should run on your hotel’s website. SHOW NOTES AND MORE! https://www.TravelBoomMarketing.com/podcast
