How to Create a Social Impact with Your Airbnb

87% of consumers prefer to work with businesses that align with their values. So, how can we create a social impact as Airbnb hosts? How do we attract guests by doing good?Lynn Thurston is the founder and principal at Watersound Management, a firm dedicated to helping business owners develop social impact initiatives. With 20-plus years of experience as a social impact professional, Lynn often speaks on the topics of strategic planning and marketing, presenting at the VRMA International Conference, among many other venues.Today, Lynn joins me to share what it means to make a social impact and discuss the benefit of making social responsibility a part of your STR business model. Listen in on Lynn’s ideas for demonstrating social responsibility as an Airbnb host and learn her three-step approach to identifying opportunities to create a social impact in your community—AND attract guests to your Airbnb!Topics CoveredLynn’s insight on the definition of social impactRelated to broad social issues (e.g.: poverty, education, clean energy)Businesses engage in social issues in local communityThe benefit of growing a social impact businessConsumers prefer businesses that align with valuesOpportunity to do something goodHow an Airbnb host might demonstrate social responsibilityRecycle, use green cleaning products and sensor lightsRecommend restaurants based on values (i.e.: organic, green)Become member of local organizations, volunteerSuggest socially responsible activities to guests (e.g.: plogging)Provide free accommodations during conferencesHelp organizations generate additional revenue for causeLynn’s approach to identifying social impact opportunitiesFind alignment of values between you + your guestsUpdate owner profile, rental description with social initiativesInitiate social impact partnership with local NGOConnect with LynnWatersound ManagementEmail [email protected] on VRMintelResourcesVRMAVerizon Ad ‘Love Calls Back’To subscribe to the podcast, please use the links belowClick Here to Subscribe via iTunesClick here to Subscribe via Stitcher (Android users)If you like the show, please consider leaving the show a review in iTunesor Stitcher. A couple minutes of your time can help the show immensely! Thanks! Hosted on Acast. See acast.com/privacy for more information.